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# How to Make AI UX Your Moat

CognitionJuly 9, 20231 min read

After our collaboration half a year ago to talk about [how to think about building “Copilot for X”](https://lspace.swyx.io/p/what-building-copilot-for-x-really), Shawn “[swyx](https://twitter.com/swyx)” Zhang and us were able to come back together to talk about the importance of user experience (UX) in building differentiated AI applications.

The key insight is that there are three stages to using UX to make AI “intuitive.” They often follow each other and get progressively more technically advanced / more deep as a moat, but there are no hard boundaries:

- Use UX to make AI more **Present**: The **Product** differentiator: your product is better than another’s product because it _has_ AI
- Use UX to make AI more **Practical**: The **Experience** differentiator: your product experience is better than another’s product experience because it _is easier to use_ the AI
- Use UX to make AI more **Powerful**: The **Utility** differentiator: your product is more useful than another product because it _helps users gain more value_ from the AI

[Read the whole post](https://www.latent.space/p/ai-ux-moat) on swyx’s Latent-Space newsletter!